Shopify’s Narrative Reset: From Anti-Amazon Roots to an AI-Powered Future

June 10th, 2025|Global Business Dynamics|

Shopify’s Narrative Reset: From Anti-Amazon Roots to an AI-Powered Future This article explores the five key narrative shifts in Shopify’s history, revealing how a platform company uses storytelling to shape market perception, build trust, and influence valuation cycles. From its founding myth to pandemic-driven momentum, through narrative collapse

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