Shopify’s Narrative Reset: From Anti-Amazon Roots to an AI-Powered Future
Shopify’s Narrative Reset: From Anti-Amazon Roots to an AI-Powered Future This article explores the five key narrative shifts in Shopify’s history, revealing how a platform company uses storytelling to shape market perception, build trust, and influence valuation cycles. From its founding myth to pandemic-driven momentum, through narrative collapse
The Age of Semantic Recommendation: Are We Choosing, or Simply Being Understood?
The Age of Semantic Recommendation: Are We Choosing, or Simply Being Understood? As generative AI and semantic recommendation technologies become increasingly mainstream, the way consumers search, choose, and place trust in products is quietly changing. What counts as visibility, and what we perceive as freedom of choice, are